The situation is grim, "low red sea" to break through the encirclement

"China's pachyplastic industry has maintained steady growth, but the rate of growth has dropped significantly." China thick film blister processing industry association President qian guijing said.

China's thick and plastic processing industry has a large excess capacity in the field of low-end products, which also leads to increasingly fierce competition among low-end enterprises, and a large number of enterprises are facing serious difficulties in survival.

At present, there are more than 10,000 thick plastic enterprises and more than 2,000 mold manufacturing enterprises, which consume nearly 5 million tons of thick plastic materials annually. The industry to the low - end thick plastic commodity - based.

Industry insiders say that compared with places like guangdong that focus on high-end products such as mobile phone cases and auto parts, thick plastic daily necessities have low technology content, small profit margin and high labor costs. If we want to transform and upgrade, we can no longer rely on low-end competition to win the world.

Sustainable development, innovation and environmental protection are the core

At present, the industry is facing the general plight of many small and medium-sized business owners "difficult as the year." But in the eyes of many in the industry, the crux of the problem is not hard to discern. Especially in the field of low-end thick plastic products, poor quality and lack of characteristics is the key to low added value and fierce competition in this industry. Grasp the root of the problem, the road to break the game.

"Domestic quite a few thick suction-plastic products use makings is poor, quality is low, abroad can use the same kind of product of 15 years, be about to be eliminated in domestic less than 5 years, the product has no attraction and competitive power." China thick plastic machinery industry association secretary general su dongping said. She said that the low cost advantage of domestic thick plastic enterprises gradually disappeared, must pay attention to technological upgrading and innovation.

Qian guaijing believes that China's thick plastic molding industry has gone through a period of development focusing on quantity and must enter a new stage of "higher level and higher quality", and in this process, independent innovation and advanced technology are particularly important.

Thick-plastic enterprises should improve quality, take the road of sustainable development, and pay special attention to environmental protection. "If you do that well, you can grow, and if you don't, you can't survive."

In fact, these "good recipes" are not unfamiliar to the blister packaging manufacturers who are eager to change and have a keen sense of smell. Many manufacturers have practiced the concept of "innovation", "environmental protection" and "high quality" in the enterprise transformation.

However, on the whole, the thick and plastic processing industry still focuses on low-end daily products, with low quality, lack of innovation and lack of environmental protection in materials. It is more and more difficult to reflect its advantages in the industry competition. It can be said that the entire thick plastic industry situation is grim, urgent transformation and upgrading.

3 industrial upgrading, making "commodities" become "works of art"

Most local enterprises agree with the general direction of "innovation, upgrading, environmental protection and sustainable" industrial development, but in practice, a considerable number of enterprises have concerns. "We've been making commodities, and it's not realistic for us to make the transition to a high-end product with technology." "Said a business executive. From their point of view, how to keep the industry in reality and make it big is the most urgent problem.

The transformation and upgrading is not blind copying, but "high and sophisticated". Compared with foreign countries, China's traditional thick and plastic daily necessities still have a very large market.